Advertising with AdBrite (Visit Site)

By Adam Parish, Founder/Programmer GarageApartments.com

Introduction

We've all read the news stories of the great dot com disasters.  The stories involve web-based companies that provide services completely free in the hopes of making money in advertising sales.  Without a doubt these are true disasters, however a major problem with the "give it away and sell ads" model was simply the enormous amount of overhead associated with these young and untested business models.

Today the cost of getting a website up and running is nominal, and unless you are processing credit cards, the main cost of a small web-based company is the monthly hosting fee.

With word processing like HTML editors and the acceptance of web-based programming languages such as ASP and PHP, professional and useful services can be created on the Internet by individuals.  Within this individual based framework which has very few expenses the "give it away and sell ads" model can work.

Companies Brokering Ads

If you are lucky enough to have found a niche audience and provide a decent service, the next step would be to create or outsource your advertising.  Several companies provide such services.  Some the big players in this category are DoubleClick, Overture (recently acquired by Yahoo), and Google.  These large companies typically require a huge amount of monthly traffic (over a million page views per month).

At the same time, a couple of small and flexible companies are offering similar and possibly better services to the little guys.  The two companies that come to mind are TextAds.biz and AdBrite.  I first discovered AdBrite when they were still called HTTPads, and have watched the company morph into an outstanding service.

Why I Prefer AdBrite

AdBrite is straight-forward and simple both in concept and design.  The site is very easy to navigate, and the process is so simple it requires very little documentation.

AdBrite has a several functional features that I find refreshing: 1) They send checks net 90 days regardless of your account balance. 2) They maintain a directory of sites selling ads organized by categories (buyers can pinpoint their audience). 3) They handle all the ad hosting and payment processing.

During my two year experience with AdBrite, I have always received excellent service via email, and new features geared at helping companies generate ad revenue seem to be implemented weekly.  AdBrite is solving problems with simple solutions.  In other words they are breaking the barriers of the often ambiguous on-line advertising industry.

In Summary

Well managed niche market sites can still generate profits.  The key is finding a niche market, building a respectable site, and working with companies such as AdBrite that are breaking down the "old school" mentality of the advertising industry.

We hope that you find this publication useful, and please contact us if you have any questions about our association with AdBrite or our garage apartment service.

Please visit AdBrite for more information.